How might we effectively refresh the brand of a successful franchise company?
- Evoke stakeholder perceptions of present Goddard Schools brand
- Determine stakeholder opinions of new brand messaging and creative “touch and feel” of new brand components
We identified several messaging strategies for attracting parents to Goddard Schools, and for helping them make the decision to apply. We also determined marketing methods franchisees can use to further differentiate the Goddard brand from competitors, including enhancements to the Goddard website.