Research impact on public services is expected to be reduced if fewer Americans, U.S. citizens and non-citizens, participate in Census 2020. According to Wall Street Journal reporting, April 22, 2019 “Searching for Answers: Census Case Points to Falling Survey-Response Rates” by Janet Adamy and Josh Zumbrun, Americans are growing reluctant to answer government surveys. Academic

Stakeholder Insights has been fortunate to support the United Way of Greater St. Louis annual fundraising pledge campaign since 2004. We have led, documented, participated in and benefited from the United Way customer journey in the following ways: As United Way leadership givers, helping one or more of the following persons through a $1,000 annual

Join us at the September 20 St. Louis Chapter American Marketing Association luncheon where Russ Klein, national AMA CEO, will explain why and how Experience Design (XD) is important to your future professional success as a marketer. DEFINITION: Experience Design (XD) is the practice of designing products, services, events, omnichannel journeys and environments that enhance

Pretesting messages targeted to teens and young adults about anti-gun violence and safe driving is part of our current pro bono (volunteer) work for the City of St. Louis. Our partnership with the City Department of Health is in response to its recently achieved national public health accreditation recommendation to begin evaluating public information messages

You need to glean usable insights from quantitative research to begin to build your brand with the youngest groups of consumers. You are thinking ahead to replacing Baby Boomers with their Millennial children and their Gen Z siblings. So you plan to conduct an opinion market research study with adults ages 25 or older. You

Stakeholder Insights is honored to be working with the Greater Kansas City Chamber of Commerce to conduct the KC Chamber’s second annual Regional Diversity and Inclusion Survey. Our St. Louis-based national marketing research firm will help the 2,200 Kansas City Chamber member organizations assess to what extent they are collectively and individually focused on improving

The Net Promoter Score® (NPS) is a customer loyalty metric developed in 2003 by management consultant Fred Reichheld of Bain & Company in collaboration with the company Satmetrix. The objective was to determine a clear and easily interpretable customer satisfaction score which can be compared over time or between different industries. NPS is determined like

That was the message on March 8, 2018 from Kitty Ratcliffe, President of Explore St. Louis https://explorestlouis.com/ , Bob O’Loughlin, Chairman and CEO, LHM, Dan Harding, Chief Operating Officer, Ballpark Village and Eric Moraczewski, Executive Director, CityArchRiver Foundation. Urban Land Institute St. Louis hosted a panel discussion among these leaders titled, “The St. Louis Experience

While costly to produce, the printed Alumni Magazine may be worth the investment. Geile/Leon and Stakeholder Insights co-authored this blog post  to review the reasons to preserve the college and university alumni magazine as a 3-D communications product and reflect on cost-effective alternatives.  https://geileon.com/blog/god-save-the-zine-are-alumni-magazines-a-thing-of-the-past/ Alumni magazines: (1) Reinforce brand awareness to strengthen brand connections. This can

We are looking for a marketing problem in need of a virtual reality insights-gathering solution. Our prospective research partner—videochatnetwork.net (VCN)—has created applications for a wide range of virtual tools to gather insights to develop your strategy and your brand based on the right side (emotional, visceral, intuitive) as well as the left side (rational) of