On August 3, 2018
City of St. Louis Department of Health Teen Message Testing Research
Pretesting messages targeted to teens and young adults about anti-gun violence and safe driving is part of our current pro bono (volunteer) work for the City of St. Louis. Our partnership with the City Department of Health is in response to its recently achieved national public health accreditation recommendation to begin evaluating public information messages
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On July 18, 2018
Millennial Customer Journey Mapping: The State of Telephone Interviewing
You need to glean usable insights from quantitative research to begin to build your brand with the youngest groups of consumers. You are thinking ahead to replacing Baby Boomers with their Millennial children and their Gen Z siblings. So you plan to conduct an opinion market research study with adults ages 25 or older. You
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On July 7, 2018
2018 Diversity and Inclusion Regional Culture Audit
Stakeholder Insights is honored to be working with the Greater Kansas City Chamber of Commerce to conduct the KC Chamber’s second annual Regional Diversity and Inclusion Survey. Our St. Louis-based national marketing research firm will help the 2,200 Kansas City Chamber member organizations assess to what extent they are collectively and individually focused on improving
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On April 16, 2018
Customer experience metrics: When to use Net Promoter Score®
The Net Promoter Score® (NPS) is a customer loyalty metric developed in 2003 by management consultant Fred Reichheld of Bain & Company in collaboration with the company Satmetrix. The objective was to determine a clear and easily interpretable customer satisfaction score which can be compared over time or between different industries. NPS is determined like
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On March 9, 2018
St. Louis residents should promote St. Louis
That was the message on March 8, 2018 from Kitty Ratcliffe, President of Explore St. Louis https://explorestlouis.com/ , Bob O’Loughlin, Chairman and CEO, LHM, Dan Harding, Chief Operating Officer, Ballpark Village and Eric Moraczewski, Executive Director, CityArchRiver Foundation. Urban Land Institute St. Louis hosted a panel discussion among these leaders titled, “The St. Louis Experience
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On December 10, 2017
God Save the ‘Zine – Are Alumni Magazines A Thing of the Past?
While costly to produce, the printed Alumni Magazine may be worth the investment. Geile/Leon and Stakeholder Insights co-authored this blog post to review the reasons to preserve the college and university alumni magazine as a 3-D communications product and reflect on cost-effective alternatives. https://geileon.com/blog/god-save-the-zine-are-alumni-magazines-a-thing-of-the-past/ Alumni magazines: (1) Reinforce brand awareness to strengthen brand connections. This can
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On November 7, 2017
Reality research: meeting consumers in their real shopping world
We are looking for a marketing problem in need of a virtual reality insights-gathering solution. Our prospective research partner—videochatnetwork.net (VCN)—has created applications for a wide range of virtual tools to gather insights to develop your strategy and your brand based on the right side (emotional, visceral, intuitive) as well as the left side (rational) of
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On November 7, 2017
St. Louis CMO Opinion Leader Interviews: Research for Action
Stakeholder Insights marketing research firm interviewed 15 St. Louis area senior marketing professionals (CMOs) to map their lifelong customer journey with the American Marketing Association. What is their awareness of AMA? What professional marketing organizations do they and their staff belong to? What professional development activities do their companies sponsor to help marketers keep up
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On July 5, 2017
Research Impact: 5 Steps to Better Business Outcomes for Marketers
Stakeholder insights are woven throughout a June 22, 2017 American Marketing Association St. Louis Chapter presentation by Jim Ruszala and Justin Gioia of Scottrade, Inc. Ruszala and Gioia shared an organizational process they developed with colleagues across the organization to ensure that Scottrade’s marketing strategies and tactics lead to meaningful, measurable business outcomes. They ask
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On May 20, 2017
Experiential employee marketing based on employee engagement metrics
Gallup research shows that fewer than half of employees are truly engaged at work. Millennials, a fast-growing portion of the workforce, often report they don’t feel connected to their company’s mission. Lisa Richter, Stakeholder Insights, and Fred Bendaña of partner agency CPG shared examples of how experiential marketing drives employee engagement on May 18 at
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