Category: Uncategorized

On July 5, 2017

Research Impact: 5 Steps to Better Business Outcomes for Marketers

Stakeholder insights are woven throughout a June 22, 2017 American Marketing Association St. Louis Chapter presentation by Jim Ruszala and Justin Gioia of Scottrade, Inc. Ruszala and Gioia shared an organizational process they developed with colleagues across the organization to ensure that Scottrade’s marketing strategies and tactics lead to meaningful, measurable business outcomes. They ask
On May 20, 2017

Experiential employee marketing based on employee engagement metrics

Gallup research shows that fewer than half of employees are truly engaged at work. Millennials, a fast-growing portion of the workforce, often report they don’t feel connected to their company’s mission. Lisa Richter, Stakeholder Insights, and Fred Bendaña of partner agency CPG  shared examples of how experiential marketing drives employee engagement on May 18 at