Category: Uncategorized

On August 3, 2018

City of St. Louis Department of Health Teen Message Testing Research

Pretesting messages targeted to teens and young adults about anti-gun violence and safe driving is part of our current pro bono (volunteer) work for the City of St. Louis. Our partnership with the City Department of Health is in response to its recently achieved national public health accreditation recommendation to begin evaluating public information messages
On July 18, 2018

Millennial Customer Journey Mapping: The State of Telephone Interviewing

You need to glean usable insights from quantitative research to begin to build your brand with the youngest groups of consumers. You are thinking ahead to replacing Baby Boomers with their Millennial children and their Gen Z siblings. So you plan to conduct an opinion market research study with adults ages 25 or older. You
On July 7, 2018

2018 Diversity and Inclusion Regional Culture Audit

Stakeholder Insights is honored to be working with the Greater Kansas City Chamber of Commerce to conduct the KC Chamber’s second annual Regional Diversity and Inclusion Survey. Our St. Louis-based national marketing research firm will help the 2,200 Kansas City Chamber member organizations assess to what extent they are collectively and individually focused on improving
On April 16, 2018

Customer experience metrics: When to use Net Promoter Score®

The Net Promoter Score® (NPS) is a customer loyalty metric developed in 2003 by management consultant Fred Reichheld of Bain & Company in collaboration with the company Satmetrix. The objective was to determine a clear and easily interpretable customer satisfaction score which can be compared over time or between different industries. NPS is determined like
On March 9, 2018

St. Louis residents should promote St. Louis

That was the message on March 8, 2018 from Kitty Ratcliffe, President of Explore St. Louis https://explorestlouis.com/ , Bob O’Loughlin, Chairman and CEO, LHM, Dan Harding, Chief Operating Officer, Ballpark Village and Eric Moraczewski, Executive Director, CityArchRiver Foundation. Urban Land Institute St. Louis hosted a panel discussion among these leaders titled, “The St. Louis Experience
On December 10, 2017

God Save the ‘Zine – Are Alumni Magazines A Thing of the Past?

While costly to produce, the printed Alumni Magazine may be worth the investment. Geile/Leon and Stakeholder Insights co-authored this blog post  to review the reasons to preserve the college and university alumni magazine as a 3-D communications product and reflect on cost-effective alternatives.  https://geileon.com/blog/god-save-the-zine-are-alumni-magazines-a-thing-of-the-past/ Alumni magazines: (1) Reinforce brand awareness to strengthen brand connections. This can
On November 7, 2017

Reality research: meeting consumers in their real shopping world

We are looking for a marketing problem in need of a virtual reality insights-gathering solution. Our prospective research partner—videochatnetwork.net (VCN)—has created applications for a wide range of virtual tools to gather insights to develop your strategy and your brand based on the right side (emotional, visceral, intuitive) as well as the left side (rational) of
On November 7, 2017

St. Louis CMO Opinion Leader Interviews: Research for Action

Stakeholder Insights marketing research firm interviewed 15 St. Louis area senior marketing professionals (CMOs) to map their lifelong customer journey with the American Marketing Association. What is their awareness of AMA? What professional marketing organizations do they and their staff belong to? What professional development activities do their companies sponsor to help marketers keep up
On July 5, 2017

Research Impact: 5 Steps to Better Business Outcomes for Marketers

Stakeholder insights are woven throughout a June 22, 2017 American Marketing Association St. Louis Chapter presentation by Jim Ruszala and Justin Gioia of Scottrade, Inc. Ruszala and Gioia shared an organizational process they developed with colleagues across the organization to ensure that Scottrade’s marketing strategies and tactics lead to meaningful, measurable business outcomes. They ask
On May 20, 2017

Experiential employee marketing based on employee engagement metrics

Gallup research shows that fewer than half of employees are truly engaged at work. Millennials, a fast-growing portion of the workforce, often report they don’t feel connected to their company’s mission. Lisa Richter, Stakeholder Insights, and Fred Bendaña of partner agency CPG  shared examples of how experiential marketing drives employee engagement on May 18 at