5-Point Pledge

Our Five Point Pledge gets the maximum value possible from research.


We’ll get you involved upfront in shaping research objectives and questions, so the answers don’t seem strange, improbable – or simply irrelevant.


We won’t make research sound like a foreign language; we avoid jargon and technical mumbo jumbo.


We’ll help you anticipate where insights and conclusions might bring pain or discomfort to some stakeholders – so that you’re prepared in advance.

New Directions

We’ll work at bringing you to a different place, where our “findings” don’t just state the obvious, or confirm what you already know.


We’ll explore with you the “so what” questions – where other researchers leave off.