Our Five Point Pledge gets the maximum value possible from research.
We’ll get you involved upfront in shaping research objectives and questions, so the answers don’t seem strange, improbable – or simply irrelevant.
We won’t make research sound like a foreign language; we avoid jargon and technical mumbo jumbo.
We’ll help you anticipate where insights and conclusions might bring pain or discomfort to some stakeholders – so that you’re prepared in advance.
We’ll work at bringing you to a different place, where our “findings” don’t just state the obvious, or confirm what you already know.
We’ll explore with you the “so what” questions – where other researchers leave off.