Surveys

Stakeholder Insights develops surveys to gain understanding from a cross-section of your customers. This allows for more reliable results than small sample focus groups or social media conversations that reflect only a fraction of your base.

Our surveys case profiles include Bellefontaine Cemetery, BioSTL, Center for Food Integrity, Goddard School, Mardi Gras, Inc., Opera Theater of Saint Louis, SIUE Stakeholder Perceptions, St. Louis College of Pharmacy, St. Louis Community College, St. Louis Rams, Teach for America St. Louis, United Way of Greater St. Louis, and Washington University Brown School of Social Work.

Survey outcomes

Big data is a business focus today and refers to quantitative information about your customers and other key audiences.

  • It tells you who they are and what their needs and interests are
  • It tells you who your best prospective customers are: their unmet needs that neither you nor your competitors are addressing
  • It helps you identify customer behavior and trends that may change your competitive strength in the market

 

Survey deliverables

  • Survey results are displayed in bar charts, graphs, photos, print, audio or video
  • You receive recommendations for where to advertise and how to market to reach the greatest number of new and traditional segments.

 

Quantitative research process

  • We meet with you to discuss how you want to use quantitative research—what questions you want answered from a survey and how you’ll use those answers to grow your customer base and sales.
  • We ask you what quantitative research data you already have about your customers and what changes have occurred in the marketplace, if any, since you collected it.
  • We suggest alternative levels of investment, based on sample size and data collection technique (online, telephone, in-person interviews) for you to consider and select.