Social media market research outcomes
- You will receive periodic representative snapshots of the volume and balance—positive, neutral and negative—of social media conversations about your organization. It will reflect how you key stakeholders may be seeing you.
- You will be able to anticipate reputation issues by tracking emerging negative commentary
- You will be able to address current and prospective customer concerns in proportion to their prominence in discussion and in terms customer use.
- You will be able to show your organization’s senior management social media reputation at a glance in a social media market research dashboard.
Social media market research deliverables
- A customized dashboard that reports volume of coverage, tone and specific topics mentioned by media.
- The option of tracking and comparing your competitors’ social media effectiveness over time.
- Recommendations for messaging by social media channel
Social media market research process
- We meet with you to learn about your current process for measuring social media impact, uses of the information, and your additional social media market research needs.
- You suggest a budget and determine what part of the process you would like your internal staff to handle.
- We propose a social media market research plan with defined deliverables, schedule and budget.