The Scholarship Foundation of St. Louis

BRAND ASSESSMENT

Do you know how to accomplish a rebranding of your organization with no dispute and no question of validity?

RESEARCH OBJECTIVE

Identify the perceived differentiated value of The Scholarship Foundation, its association with the ScholarShop, and the most effective communication vehicles to engage stakeholders.

KEY INSIGHTS

The Scholarship Foundation has high impact on student success because its process is so comprehensive. It does more than hand over the money; it works to support students so they get to where they need to go—college and beyond. Donors are impact-driven and want to see success stories that they can feel a part of. That story needs to be told.

HOW THE SCHOLARSHIP FOUNDATION USED THE INSIGHTS

Findings informed:

  • Brand architecture, clearly articulating the relationship between The Scholarship Foundation and ScholarShop
  • Core messages platform for both Shop and Foundation; and
  • Consistent look and feel, and refreshed brand

WHAT WE DID

In collaboration with Standing Partnership, we solicited and analyzed input from 96 participants across ten stakeholder groups: board members, donors, peer organization, current loan recipients (students), student alumni, shoppers, shop staff and volunteers, and staff and vendors. We conducted focus groups and telephone and online surveys, reviewed existing research, and audited Scholarship Foundation communication materials.

“You just did what was most needed—you TAUGHT all of us process and content. From staff and board I’m hearing enthusiasm and depth of understanding and appreciation for the skill and work of Standing Partnership (lead project partner; coordinated market research with Stakeholder Insights).”

Faith Sandler
Executive Director