BRAND ASSESSMENT
Do you know how to accomplish a rebranding of your organization with no dispute and no question of validity?
RESEARCH OBJECTIVE
Identify the perceived differentiated value of The Scholarship Foundation, its association with the ScholarShop, and the most effective communication vehicles to engage stakeholders.
KEY INSIGHTS
The Scholarship Foundation has high impact on student success because its process is so comprehensive. It does more than hand over the money; it works to support students so they get to where they need to go—college and beyond. Donors are impact-driven and want to see success stories that they can feel a part of. That story needs to be told.