CUSTOMER EXPERIENCE MAPPING
How can we attract more sponsors to support a major festival at a more significant level?
- Profile the current and potential St. Louis Mardi Gras visitor and average spend for sponsors
- Determine which media channels will most cost-effectively attract the largest numbers of highest potential “spending” participants
Twenty six percent (26%) of St. Louis Mardi Gras attendees have household incomes of at least $75,000. Forty percent (40%) of attendees live outside the St. Louis metro area. Half of Grand Parade attendees said they would spend between $50 and $200 celebrating Mardi Gras on Grand Parade Day.