St. Louis College of Pharmacy

CHANGE MANAGEMENT RESEARCH/BRAND ASSESSMENT

How can we quantify key audience reaction to potential changes to the six-year Doctor of Pharmacy program?

RESEARCH OBJECTIVES

  • What alternative changes will capitalize on STLCOP’s strengths, relevance, demand and excellence?
  • What programs will be perceived as most desirable, appropriate and acceptable to STLCOP’s stakeholders?

KEY INSIGHTS

Stakeholders view the addition of the Bachelor of Science option as beneficial, especially among students who may change their minds about pursuing the Doctor of Pharmacy degree once in the program. Parents, students, counselors and alumni find the 7-year program with the 6-year accelerated option and the 7-year Doctor of Pharmacy program with the B.S. degree attractive.

HOW ST. LOUIS COLLEGE OF PHARMACY USED THE INSIGHTS

The new curriculum was initiated in the 2014-2015 academic year to positive stakeholder response.

WHAT WE DID

In-depth telephone interviews, focus groups and an online survey were conducted with over 400 members of eight key STLCOP stakeholder groups: possible prospective students, prospective students who had inquired about STLCOP, parents of both groups of prospects, high school guidance counselors and science teachers in schools that send students to STLCOP, employers of pharmacy school graduates and recent STLCOP alumni who have graduated in the past five years.

“Seeking feedback on alternative curriculum options from the range of stakeholders we serve before adopting any change was important to demonstrate to our Board, faculty, alumni and others that change would benefit the College.”

Marc Long
Vice President for Administration