BRAND ASSESSMENT/ COMPETITIVE INTELLIGENCE
Do you know which of your services a national market most needs today and how to promote them effectively?
Understand perceptions about Parents as Teachers, their products and services, and the relationships among them. Identify the strengths and weaknesses of competitive offerings.
Repositioning the organization as “education” rather than “child development” will open up more opportunities. Position and sell the organization’s curriculum as a “value-add” for programs working with at-risk and high-needs populations.