What is the market for our products and services?
- Measure current and prospective HLM client awareness of health literacy and health literacy’s “return on investment” to health care organizations
- Identify the most important purchase selection factors for each of HLM’s three product lines: Plain Language Translations, Health Environment Assessment and Health Literacy Trainings
- Gather respondent reaction to sample pricing of services within each HLM product line
Most of these organizations provide health information in some capacity, either to consumers directly or through partner organizations that they work with. These are delivered by internal staff. Lack of resources is the primary challenge in implementing health literacy programs and services they provide. Some respondents have difficulty determining return on investment from health literacy programs. HLM’s competitors were not top of mind for most respondents.