CUSTOMER EXPERIENCE MAPPING/COMPETITIVE INTELLIGENCE
How can we effectively expand our franchises?
- Develop greater insights into the franchise sales process
- Identify strategies for supporting franchisee selection and franchise start-up
The competitor analysis helped identify common sales approaches and how Goddard could differentiate itself in the market. From non-childcare franchises, we identified several sales objections that Goddard could anticipate and effectively counter. We also developed insights as to why franchises fail.