The word “marathon” intimidated many whose exercise programs were less amibitious. With seven weekend events for people of all ages and athletic abilities, it was more than just a marathon.
HOW GO! ST. LOUIS USED THE INSIGHTS
The name “GO! St. Louis” with a tagline “Inspiring Fitness One Step at a Time” was adopted to better reflect a broader, more inclusive vision for a healthy region.
WHAT WE DID
AHC Consulting (Allison Collinger, Principal) teamed with us in a dynamic, interactive focus group planning process that solicited thinking from community experts in fitness, marketing and philanthropy, as well as St. Louis City and County parents of elementary-aged children. The research focused on how the St. Louis Marathon and Family Fitness Weekend could expand its reach and broaden its relevance.