Development Strategies

BRAND ASSESSMENT/COMPETITIVE INTELLIGENCE

Do you know why your clients picked you over the competition—and what they see as the value you bring them?

RESEARCH OBJECTIVE

Determine what Development Strategies’ customers view as valuable and unique about the firm’s development consulting and appraisal services to refine branding and design of marketing materials.

KEY INSIGHTS

Differentiators include both in-depth and broad economic analysis expertise with an urban planning orientation. Customers describe the firm as offering reasonable pricing, responsiveness, personable staff who develop rapport with clients, creative solutions to project problems and principled practitioners.

HOW DEVELOPMENT STRATEGIES USED THE INSIGHTS

The firm expanded its practice since the self-study by focusing on what sets it apart from competitors: practical recommendations and collegial, trusting relationships with its clients.

WHAT WE DID

We conducted in-depth telephone interviews with a range of Development Strategies’ public and private sector clients.

“Our clients told us that our implementation strategies differentiate us. We provide more than technical analysis. We tell them what to do—how to take advantage of opportunities.”

Bob Lewis
Principal, President and CEO, Development Strategies