Brown School

CUSTOMER EXPERIENCE

What can your alumni tell you about both the past and the future?

 

RESEARCH OBJECTIVES

  • Develop a current personal and professional profile of Brown School alumni, including how alumni serve as leaders in their professional careers
  • Determine alumni perceptions of the impact of their Brown School education on their careers
  • Identify how alumni prefer to engage with the School in the future, including their preferred means of communication with the School

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KEY INSIGHTS

Research results documented how Brown School alumni careers have changed over time. We also identified several new curriculum emphases to add to the program.

HOW THE BROWN SCHOOL USED THE INSIGHTS

The Brown School has reshaped its curriculum to reflect current career priorities of alumni – both former and recent graduates. The school has also designed its brand strategy around an emphasis on leadership, and how it might best be developed and supported.

WHAT WE DID

In order to gather alumni perspectives on topics of interest to the Brown School, we first conducted focus groups and in-depth telephone interviews with alumni from the 1980s to the current decade. We followed these up with almost equal numbers of mail and online surveys, totaling 1,710 completed surveys, with a response rate of 24%–significantly higher than typical alumni surveys.

“As we plan for the future, we realize that our best, most valued consultants are our own alumni.”

Amanda Moore McBride, PhD
Associate Dean for Social Work, Brown School