BioSTL: ST. LOUIS REGIONAL BIOSCIENCE BRAND
How should the St. Louis bioscience industry be branded to attract more funding and academic and entrepreneurial talent?
- Identify attributes perceived as critical to developing a successful bioscience cluster
- Measure the St. Louis bioscience cluster’s perceived performance on those attributes
- Develop a St. Louis brand story and key messages
St. Louis can rightfully claim “A Solid Research Base” and “A Collaborative Environment” as distinguishing, attractive attributes of our bioscience industry. These identifiers are considered authentic and compelling and together differentiate St. Louis bioscience from a number of other successful bioscience regional clusters.