Focus Areas

Stakeholder Insights does more than gather data on your behalf. We partner with you to deliver actionable research to mitigate risks and exploit opportunities for your organization.

With more than 100 years of combined marketing research and consulting experience, our team has a substantial track record in these eight marketing research areas:

Brand Assessment

Insights about which brand messages and visual look and feel will most effectively convey the highest value you provide to your customers and partners

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Change Management Research

Insights about what your employees and customers want to know and need to hear about change so they can benefit from it and support it

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Competitive Intelligence

Insights about how your competitors may deliver more perceived value to your customers than you do, and why

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Customer Experience Mapping

Insights about how you can improve your customer experience to gain repeat purchase, higher satisfaction scores and word of mouth recommendations

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Employee Engagement

Insights about what rewards employees in their jobs and what will inspire them to keep growing with your company

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Message Testing

Insights about which statements about your company, or products and services are most relevant and memorable to your stakeholders

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Public Opinion

Insights about what the public knows about you, how much they support your positions and for what reasons

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Website Usability Testing

Insights about what tasks are most important for visitors to accomplish on your site and how easily they can complete them

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