Our Team

Stakeholder Insights was founded in 2006 and is led by senior consultants with professional and academic backgrounds that combine marketing research, communications and organizational development.

We are personally and professionally committed to the economic and social advancement of the St. Louis region. We work with education, healthcare, bioscience, social services, arts and entertainment organizations.

Stakeholder Insights takes pride in:

  • Taking time initially to understand our clients’ organizational background and marketing needs
  • Developing a clear, concise research design
  • Submitting well-written, jargon-free questionnaires and reports
  • Developing usable recommendations based on research conclusions
  • Staying within reasonable budgets
  • Meeting deadlines

Lisa Richter

Managing Principal

 Lisa Richter is an experienced market researcher with a proven track record of delivering research insights and translating those insights into practical recommendations for clients and agency partners to use.(more…)

Bob Mai


 Bob Mai focuses on research that guides organization effectiveness. He is the author of Leader as Communicator (AMACOM).(more…)

Sandy Dye

Director, Operations

Sandy Dye manages the collection of survey and focus group interview data for Stakeholder Insights. She negotiates contractor budgets and manages project scheduling and quality control. (more…)

Stephanie Whitfield

Consulting Statistician

Stephanie Whitfield assists Stakeholder Insights in designing and delivering advanced statistical analysis of quantitative data for our clients.(more…)

Mary Arentsen

CPA / Business Consultant

Mary Arentsen, CPA, manages accounting and business planning for Stakeholder Insights, a role she has played since we opened the business in 2006.(more…)

Tori Broussard

Research Specialist

Tori Broussard joined Stakeholder Insights as a research specialist in 2017. Tori primarily focuses on quantitative research where her responsibilities include (more…)