Archive for September 2018

On September 5, 2018

EXPERIENCE DESIGN (XD) IS THE NEW MARKETING IMPERATIVE

Join us at the September 20 St. Louis Chapter American Marketing Association luncheon where Russ Klein, national AMA CEO, will explain why and how Experience Design (XD) is important to your future professional success as a marketer. DEFINITION: Experience Design (XD) is the practice of designing products, services, events, omnichannel journeys and environments that enhance