Archive for August 2015

On August 20, 2015

Putting Yourself in Another’s Shoes — and Finding They Don’t Fit

How well do we really know our customers?  In a recent Op Ed piece in the New York Times titled “Imagining the Lives of Others” (6/7/15), psychologist Paul Bloom cautions us not to rely too heavily on our ability to sense how other people think.  Bloom argues, in fact, that “People are often highly confident